![]() PingGo gave me a clear picture of who had opened the story and who I still needed to followup. The agency gave me guidance on how to pitch the story and it was easy to send the press release from PingGo. ![]() No question was too big or small and the agency gave me a of 20 journalists to send to the day I finished our release. Having not approached newspaper press before I used PingGo's agency-matching service and was hooked up with a specialist startup PR agency. Once you have your article ready to send to press you can upload your media contacts to PingGo and send off to named journalists from there, tracking the progress, recording any action and storing contacts for future articles. PingGo sorts your answers into an editable press release, which I love because it gives you a tried and tested framework, with the freedom to add tone of voice. PingGo provides press release templates and takes you through questions specific to your release, piecing together a story with the facts and news hooks that will make a print ready, news worthy, story.Ī lot of company PR is written by in-house marketers, and while we like to think we can write anything, press releases are a different style of writing all together. When I started marketing for a digital health start-up, Phlo, with a start-up PR budget, I used PingGo for our first press release. ![]() To find out more about Phlo’s crowdfunding opportunity, please visit story: I had heard about PingGo as an innovative new way to manage PR in-house. Longer term, the company is eyeing up venture capital funding. Investments will pay 8% interest until they are converted to shares at the completion of a follow – up investment round. Phlo has also received investment from the UK Government Future Fund in the form of a convertible loan note. The funds raised from this crowdfunding round will help us to expand our operations in major cities in England and allow us to continue on our path to building the most technology advanced digital pharmacy platform in the UK” Mr Sarwar commented: “I’ve been blown away by the level of support we have received both from our patients and the public. The initial target of £1.65m was hit in the first 24 hours and the campaign is set to continue until 11 thNovember 2020. This is the first UK Digital pharmacy crowdfund and interest has been high. The Pharmacy operations team is situated in central London. Phlo is headquartered in Glasgow and currently employs 32 members of staff across high-value pharmacy and technology roles. Phlo has serviced over 5000 patients to date from Jersey to Orkney. Since the start of the year, Phlo has seen an impressive average 73% growth in MOM revenue, 43% average growth in MOM patient numbers and a 93% uplift in staff numbers. My firm belief is the next five million patients will go online in the next two years – it is our job to go and grab a nice slice of that market share.”įrom launch last year, demand and patient numbers have been growing consistently, but in the period since COVID-19 became a significant public health issue, growth has exceeded all expectations. “There are 36 million patients on prescription in England. Mr Sarwar, who had the idea for the business five years ago when he visited Babson College near Boston with Adam Hunter, now Phlo Chief Commercial Officer, said the plan is to scale up “city by city”. They have also recently secured a contract with Babylon, the UK’s leading telemedicine provider. Phlo’s laser focus and commitment to patient care is reflected in their five star Trust Pilot reviews. This real-time, on-demand service is not currently offered by any other online pharmacy service in the UK and Phlo aims to expand their service to other major cities across England, including Birmingham and Manchester. Phlo is the UK’s first same-day, on-demand digital pharmacy service, and is a is a fully authorised NHS pharmacy, underpinned by a state-of-the-art technology platform which combines their pharmacy operations, logistics and patient communications.įounded by former banker Nadeem Sarwar, the firm has established a strong foothold in London, where it delivers medication to patients in under four hours. Phlo Digital Pharmacy, launched in November 2019, now plans to extend their crowdfunding campaign due to the high level of demand. ![]() The funding round has already attracted over 600 investors and has raised over £1.8m to date. ![]() Phlo, the UK’s first real-time, on-demand Digital Pharmacy service hit its £1.65m crowdfunding target on Crowdcube in less than 24 hours and is now overfunding. ![]()
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