![]() ![]() There are a handful of ways of finding out what your recipients want from your emails. The same message won’t work for every customer. And a few could be very close to making a purchase. Some are just learning about your product for the first time while others know a lot more about it. You can also segment subscribers based on the kinds of links they regularly interact with in your newsletter. These lists also have email addresses that are no longer used, meaning you will get little to no engagement. ![]() When you email them, your emails will only bounce back and damage your sender reputation. Purchased lists contain a huge number of expired email addresses. When you buy an email list, you get access to the email addresses of people who haven’t given consent to receive emails from you. Think of it this way: if the list you’re about to buy has great sales potential, why would anyone sell it in the first place? Purchased lists come with too many problems. In other words, always build your own list. The question is: how can you have a clean mailing list? Below you’ll find 9 key methods you should employ to maintain a clean mailing list. And since an estimated 22.5% email addresses expire every year, marketers regularly remove unsafe or invalid email addresses. It’s the best way to ensure your messages reach your customers. A shorter, verified list is far more valuable than a larger, unverified list. To reach these goals, you need a clean mailing list and optimal email deliverability.Ī clean mailing list keeps email marketers on track, avoiding hiccups and diminishing blockers to successful campaigns. Increasing revenue, improving customer engagement and helping customers achieve their goals remain an email marketer’s principal objectives. ![]()
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