![]() Discovery isn’t betting everything on streaming. Keeping with Zaslav’s preference for restrained spending and “not chasing every sub,” Warner Bros. In the fall, home improvement shows from Magnolia Network will launch on HBO Max. portfolio had 24 million most of those were Discovery+.Įxecutives pointed to two announcements made earlier today as a path to the services’ eventual combination: CNN Originals, including Anthony Bourdain content, will head to Discovery+ on August 19. It did not reveal discrete subscriber numbers for the two flagship services.Īt the end of the previous quarter, WarnerMedia’s HBO and HBO Max - still owned by AT&T - had a combined 76.8 million subscribers. This quarter marked the first that the company has restructured the way it reports subscribers it no longer includes some free subscribers, AT&T subscribers who have not activated HBO Max, or subscribers of other minor services. Of those, an estimated 4 million people subscribe to both. It reported Thursday 92 million subscribers across HBO Max and Discovery+, up 1.7 million compared to the first quarter. The company expects 130 million global subscribers for the combined service by 2025. The center spoke of that is the quality of HBO Max,” Zaslav said. It’s about curation, it’s about quality, it’s about how good. The company will rely on the solid tech underpinnings of Discovery+ to create a better consumer experience. Discovery+’s app is highly rated by consumers, but has limited features, said WBD’s CEO and president of global streaming and games JB Perrette. HBO Max has better features, but it’s been plagued by technology issues. HBO Max has great content that drives appointment viewing - which helps with subscriber acquisition - while the Discovery+ reality portfolio is made for comfort viewing, which helps mitigate churn - the archenemy of any streaming service. Discovery’s current services to put the company in a more competitive position, executives said. ![]() The service will combine the best aspects of Warner Bros. He said data has shown an increasingly favorable consumer impression of HBO Max as a go-to, quality content, which is one factor his team will consider when determining the service’s name. While Zaslav called HBO one of his company’s “crown jewels,” he said he hasn’t yet decided whether the combined service will bear the HBO name. ![]()
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